Raccoon Media Group is an exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. The team at Raccoon Events is small, but has a wealth of event experience – collectively over 80 years of organising exhibitions and conferences in key locations all over the world.

We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we hope that we offer you that with the OutdoorXpo.

Please contact us and let us know what you think!

For ticket enquiries, please email This email address is being protected from spambots. You need JavaScript enabled to view it.

Our office hours are Monday to Friday 09:00-17:00 and our phone number is 00 44 (0)203 770 9303.

For exhibiting, sponsorship or sales questions please get in touch here.

Our Team

Nathalie Davies

Rebecca Pearce
Event Director

Rebecca is Portfolio Director at Raccoon Media Group and has worked in the events industry since 2004. She has launched, grown and geo-adapted a variety of B2B and B2C exhibitions and is passionate about the power of face-to-face communication.  

Outside of work she is mum to two brilliant boys and is a huge advocate of the outdoors and sport and fitness having completed half Ironmans, marathons and Hyrox events. 

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Nathalie Davies

Kristian Pelling
Account Manager

Kristian works closely with outdoor, adventure, and cycling companies – helping them find the right fit across the show, whether that’s in the newly launched Cycle Zone, Bushcraft area, or the high-energy demo spaces. With a background in events. Kristian enjoys connecting with passionate brands and making sure they get the most out of exhibiting.

Outside of work, he’s a bit of a watch nerd, loves dogs, and is always on the lookout for a good pasta recipe or his next active trip abroad.

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Nathalie Davies

Nathalie Davies
Managing Director - SPORTS & OUTDOOR

Nathalie is UK Managing Director at Raccoon Media Group. She has worked in the events industry since 2005, running events in a variety of sectors including technology, marketing, building services and franchising. She joined the Raccoon team in 2021 when they only had 1 show which was The National Running Show, she has enjoyed helping the business grow their events and launch new ones.

She is a big fitness fan, loves to run, do Pilates and ski in the winter season. When she is not working in the events world she is a busy mum to 2 kids.

Ben Yeo

Ben Yeo
Marketing Manager

Ben is a Marketing Manager at Raccoon Media Group. After recently graduating from university in the summer of 2021 he is keen to work within the sports industry and enhancing his marketing skills. He enjoys playing football regularly and has recently completed his first marathon.

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Lottie Faulkner

Laura Ostapowicz
Content Producer

Laura is a Content Producer, having studied marketing before moving into events.With experience working across live events, Laura enjoys the energy of event environments and the opportunity to meet people who share a strong passion for the outdoors and community.In her spare time, she enjoys camping and hiking, and has previously spent time surfing and travelling.

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Hannah Hopwood

Hannah Hopwood
Marketing Director

Hannah is the Marketing Director, Europe. With years of experience, she has managed a variety of marketing campaigns for B2B and B2C events. Hannah loves creating partnership opportunities and organising successful community-focused events in the health and well-being sector. Outside of work, Hannah enjoys spending time outdoors, especially on the beach with her husband and three children.

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Mike Seaman

Mike Seaman
GROUP CEO

Mike has worked in the exhibition industry since 2003 and is a huge advocate for the power of live events. He founded Raccoon in 2016 with the aim to create a business that supports passionate, self-identifying communities through live events.

In his spare time, he is a father to two awesome kids, and a keen runner, having recently completed his fourth 100-mile ultramarathon.

Mike also sits on the board of the Association of Event Organisers.

JO TYLER

Jo Tyler
GROUP COO

Jo is the Group Chief Operating Officer and works across all of the event brands. With over 25 years experience in the events industry, her specialism is launching new products and enhancing user experience. In her spare time she also runs to keep fit and loves enjoying the great outdoors with her husband and two kids.