This was our third year exhibiting at the OutdoorXpo, and honestly, it was the best one yet. The calibre of attendees felt noticeably improved, which led to some really great conversations across the show. The layout and overall flow worked far better than in previous years, making the whole experience smoother and more enjoyable. It was a brilliant platform for launching our SS26 products, with lots of genuine interest from proper outdoor consumers. For us, it's hands down the best outdoor consumer event in the calendar, and the ROI was the strongest we've seen across all three years. We're already looking forward to being back again next year.