Sponsorship Opportunities · 2027
Get Your
Brand Outside
The UK's only mass-participant consumer exhibition for the outdoors industry. Put your brand directly in front of 20,000+ passionate outdoor enthusiasts at the start of the season.
See the Show in Action
Over 20,000 passionate outdoor enthusiasts. World-class speakers. Incredible brands. Watch the our teaser video and see what your sponsorship puts you at the heart of.
Why Sponsor the OutdoorXpo?
Sponsorship at the OutdoorXpo isn't just visibility - it's deep integration with a community that lives and breathes the outdoors. Align your brand with the energy of the season's biggest outdoor gathering, reaching consumers who are highly engaged, high-spending, and hungry for new products and experiences.
From headline branding across all marketing touchpoints to named ownership of key features within the show, there's a package to suit every brand ambition and budget.
Ready to talk?
Our team will work with you to find the right fit for your brand and goals.
Submit EnquirySee How Far Your Brand Goes
63% of visitors attend specifically to discover new products and innovations - your audience is already looking for you.
Passionate Enthusiasts
87% are active outdoors at least once a week - an audience that doesn't just browse, they buy, use, and advocate.
Multi-Channel Campaign
Full integration across digital, social, email, print, and on-site. Your brand reaches visitors long before and after show day.
Direct-to-Consumer
With D2C more important than ever, this is your chance to sell direct, collect data, and build lasting customer relationships.
Unique UK Platform
The only mass-participant consumer exhibition in the UK representing the entire outdoors industry. Unmatched category ownership.
High Dwell Time
40% of visitors stay for 6+ hours - extended, quality time with your messaging and products, not a quick walk-past.
Celebrity & Influencer Talent
VIP access opportunities put your brand directly in the hands of key outdoor industry speakers and influencers.
Find Your Perfect Fit
A range of packages to suit all budgets and objectives - from headline brand ownership to targeted feature sponsorship. All pricing on application.
Headline Sponsorship
Own the show. Your brand becomes synonymous with the event - "The OutdoorXpo brought to you with [Your Brand]."
- Integrated branding across all show collateral & messaging
- Included in the full marketing campaign - digital, social, print & PR
- Premium logo placement at all key touchpoints
- Full custom package tailored to your objectives
- Category exclusivity available
Outdoor Stage Sponsor
Maximum visibility at the heart of the show's live content programme, home to Steve Backshall, Hari Budha Magar, Squash Falconer and more.
- Logo on the Outdoor Stage in prime location
- Advert/branded content on screens during breaks
- Association with high-profile speakers & adventurers
- Co-sponsorship option available (1/3 share)
Woodland Café
Full branding at the Woodland Café - the social hub at the centre of the show where visitors rest, recharge, and linger.
- Full naming rights & branding of the Woodland Café
- Central show location with maximum footfall
- Extended dwell time with your brand messaging
- Activation opportunities within the space
Feature Sponsor
Sponsor and run an interactive feature at the show - the ideal vehicle for product demos, trial experiences, and deep consumer engagement.
- Sponsor & operate your own branded feature
- Direct hands-on engagement with visitors
- Product trial and demonstration opportunity
- Bespoke concept development with the team
Hanging Banner
Have your brand hanging from the ceiling throughout the venue - unmissable brand awareness and a landmark for visitors to navigate by.
- Prominent ceiling-hung branding throughout venue
- Visible from across the show floor
- Ideal for stand location signposting
- Multiple banner positions available
VIP Bag Sponsor
Put your brand directly into the hands of the show's speakers and ambassadors - the key voices and influencers of the outdoor community.
- Product/brand inclusion in all VIP speaker bags
- Association with Hari Budha Magar, Squash Falconer & more
- High-value influencer product placement
- Organic social media exposure potential
Yah Boards Sponsor
Integrated branding across show signage and messaging - excellent visibility across multiple touchpoints throughout the event.
- Branding integration across show boards & signage
- Visible at multiple locations throughout the venue
- Mention in marketing campaign materials
Exhibitor Trade Drinks
Brand the official exhibitor networking drinks reception - a unique setting to engage with industry professionals in a relaxed, social environment.
- Exclusive branding of the trade drinks event
- Direct access to all exhibiting brands & partners
- Industry networking opportunity
- Currently sold - contact us for 2028 availability.
World-Class Speakers & Adventurers
Associate your brand with the most inspiring names in the outdoor world. We are building an extraordinary programme for 2027.
Hari Budha Magar
Record-breaking mountaineer - the first above-knee double amputee to summit Everest.
The Hardest Geezer
British endurance athlete & adventurer known for extraordinary ultra-distance feats.
Squash Falconer
Award-winning adventurer, author, and expedition specialist inspiring audiences worldwide.
Previous Speakers
Steve Backshall, Ben Fogle, Mitch Hutchcraft, Molly Thompson-Smith, Hugh Dennis, and more.
2027 Programme
We are actively building the 2027 lineup - expect some of the biggest names in the industry. Announcements coming soon.
Sponsor Integration
Stage sponsors receive branding integration with the speaker programme and content opportunities during sessions.
Trusted by the Outdoor Industry
Hear from the brands who have already experienced the power of the OutdoorXpo.
"This was our third year exhibiting at the OutdoorXpo, and honestly, it was the best one yet. The calibre of attendees felt noticeably improved, which led to some really great conversations across the show. The layout and overall flow worked far better than in previous years, making the whole experience smoother and more enjoyable. It was a brilliant platform for launching our SS26 products, with lots of genuine interest from proper outdoor consumers. For us, it's hands down the best outdoor consumer event in the calendar, and the ROI was the strongest we've seen across all three years. We're already looking forward to being back again next year."Daniel Jones, Head of Sales, Terra Nova
Enquire About Sponsorship
Complete the form below and a member of our team will be in touch to discuss the best options for your brand.
By submitting, you consent to the OutdoorXpo team contacting you about sponsorship opportunities. You can opt out at any time.