Why Exhibit, Camping & Bushcraft | OutdoorXpo

 

 

 

 

OutdoorXpo · Exhibitor information

Why exhibit at
Camping & Bushcraft?

Reach the UK's most passionate bushcraft audience, active practitioners, aspiring beginners, and serious kit buyers, all under one roof at OutdoorXpo.

Enquire about a stand Or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.
Who should exhibit

The right audience for your brand

The Camping & Bushcraft section of OutdoorXpo brings together the full spectrum of the UK's woodland skills community, from brand-new beginners to experienced practitioners investing seriously in skills and equipment.

Whether you sell knives, run courses, produce outdoor clothing, or supply specialist kit, this is a commercial environment built around intent to buy and intent to book.

Our visitors don't browse passively. They arrive with a shortlist, they compare at the stand, and they make decisions on the day.

Knife & tool makers Course providers Outdoor clothing Foraging schools Survival kit Fire & shelter Green woodworking Navigation Food & nutrition Wild camping gear Publishers & media IOL accredited providers
Visitor profile

Who's in the room

Our visitor survey data reveals a commercially exceptional audience. Nearly seven in ten attendees are either regular practitioners or strongly motivated to invest more in bushcraft.

62%
Actively participate in bushcraft or are keen to learn more
A substantial combined audience of active practitioners and motivated beginners, all looking to invest in skills, courses and quality kit.
26%
Practise bushcraft occasionally
Growing enthusiasts making considered purchases, highly receptive to courses and quality gear recommendations.
32%
Want to do more bushcraft
The most commercially valuable segment, motivated, aspirational, and actively looking for the right entry point to invest.
48%
Already own bushcraft kit
Proven buyers who understand quality and are open to upgrading, expanding or replacing existing equipment.
41%
Have attended a bushcraft course
Experienced learners actively seeking their next skills step, ideal for course providers and advanced training programmes.
29%
Plan to book a course at the show
Visitors arriving with the specific intention to book, a direct commercial opportunity for every course provider on the floor.
Audience breakdown

An audience built around intent

This isn't footfall for footfall's sake. The Camping & Bushcraft visitor profile reflects a community that invests heavily in the activities they love, and arrives at OutdoorXpo specifically to make decisions.

With nearly half of visitors already owning bushcraft kit and over a quarter having attended a course, you're presenting to an audience that already understands value and is ready to spend.

  • Strong 25-44 age demographic, the peak purchasing bracket in outdoor recreation
  • Significant family attendance, parents introducing children to outdoor skills
  • High crossover with hiking, camping and wild camping audiences
  • Above-average dwell time in the Camping & Bushcraft section vs general show areas
Visitor survey, Camping & Bushcraft engagement
Actively participate or keen to learn more 62%
 
Practise occasionally 26%
 
Want to do more 32%
 
Own bushcraft kit 48%
 
Attended a course before 41%
 
Plan to book a course at the show 29%
 
Market context

A market in sustained growth

Bushcraft sits at the intersection of the UK's booming outdoor recreation sector and a cultural shift towards skills, self-sufficiency, and nature connection, a commercial wave your brand can ride.

$1.8bn
Global bushcraft & wilderness skills market by 2033
The global market is on a clear upward trajectory, driven by mainstream appetite for outdoor skills and post-pandemic nature-seeking behaviour.
Future Data Stats, 2025
5% CAGR
Sustained annual growth rate through to 2033
Consistent year-on-year growth makes bushcraft one of the most commercially stable sectors in the wider outdoor recreation market.
Future Data Stats, 2025
748m
UK woodland recreation visits in 2022, generating £900m+ in expenditure
UK woodlands are the backbone of bushcraft activity, and that level of engagement translates directly into demand for kit, courses and instruction.
Forestry Commission / ONS, 2024
91%
of UK adults agree time in nature benefits their physical health
Nature wellbeing is now mainstream. 85% say it makes them happier, the cultural groundswell that underpins long-term growth in the bushcraft and woodland skills market.
Natural England People & Nature Survey, 2025

Ready to exhibit at
Camping & Bushcraft?

Get in touch with the team to discuss stand availability, pricing and the options that work best for your brand or organisation. We'll respond within one working day.

Enquire now

Stands, demo slots and sponsorship packages available, limited availability