Ride Further.
Sell Smarter.
Put your brand in front of the UK's most passionate cycling community. From road and gravel to e-bikes and mountain biking, the OutdoorXpo Cycling section connects brands directly with riders who are ready to invest.
View the floorplanOur cycling visitor profile
A dedicated space for cycling brands to connect with serious riders
The Cycling section at OutdoorXpo is built for brands who want meaningful engagement with an active, purchasing audience. With 7.4 million cyclists in England alone and a market actively recovering and innovating, this is the right moment to be in the room.
- Showcase bikes, accessories and clothing within a dedicated cycling environment
- Demonstrate technology - including e-bikes and smart cycling products - to curious, open-minded buyers
- Connect directly with riders who are planning purchases, upgrades and events
- Position your brand alongside retailers, clubs and the wider cycling community
Cyclists who attend shows are not casual browsers. They arrive informed, engaged, and ready to compare. They want to handle the product, ask questions, and make decisions. The show floor is where brand awareness becomes brand preference - and brand preference becomes purchase.
The result is an environment where the entire purchase journey - from discovery to decision - can happen in a single visit. For brands with strong product stories to tell, there is no better platform.
Everything under one roof
The Cycling area brings together product, expertise and community in one place - from road and gravel to mountain biking, e-bikes and beyond.
Bike showcase and test rides
Visitors can get up close with the latest road, gravel, mountain and e-bikes from leading brands. Test rides, fit sessions and expert advice make this the most effective retail environment in the UK cycling calendar.
Components, accessories and clothing
From groupsets and wheels to helmets, eyewear and cycling apparel - the show floor brings the full spectrum of cycling product to a single, motivated audience ready to browse, compare and buy.
E-bike experience zone
A dedicated area for electric cycling - helping brands cut through media noise with real, hands-on product experience. For riders considering the switch, nothing beats trying it in person with confident, knowledgeable staff on hand.
Expert talks and coaching
A programme of sessions covering training, nutrition, sportive preparation, cycling for beginners and performance riding - attracting audiences across ability levels and creating natural dwell time around exhibitor stands.
Routes, events and club discovery
Cycling clubs, sportive organisers and route specialists showcase events and destinations from across the UK and Europe. Visitors arrive looking for their next ride - and leave with a full calendar.
Maintenance, servicing and skills
Practical workshops and live demos covering bike maintenance, safety checks and riding skills. A draw for beginners and experienced cyclists alike - and a natural entry point for brands in tools, lubricants and workshop products.
Who you'll reach
OutdoorXpo Cycling visitors are active, knowledgeable and ready to invest. Here's what our visitor survey tells us about the audience you'll be speaking to.
Secure your stand at the UK's leading outdoor consumer show.
Connect directly with thousands of passionate cyclists, showcase your products in a hands-on environment, and grow your brand in front of the audience that matters most. Enquire today for full details on packages, stand sizes and pricing.