Where Family
Adventures Begin.
The OutdoorXpo Family Adventure section is where brands connect with parents, carers and children who are ready to get outside, get active, and invest in experiences that last. The UK's most engaged family outdoor audience - all under one roof.
View the floorplanOur family adventure visitor profile
A dedicated space for family outdoor brands to connect with their audience
The Family Adventure section at OutdoorXpo is designed to give brands direct access to the most valuable demographic in the outdoor market - parents investing in experiences, gear and skills for their children. This is where family outdoor brands can:
- Showcase products to parents who are actively planning outdoor adventures with their children
- Demonstrate products in a hands-on environment, with families who have time to engage
- Connect with a new generation of outdoor enthusiasts at the moment they form brand preferences
- Position themselves alongside like-minded partners, clubs and activity providers
Families who attend OutdoorXpo are not casual visitors. They have chosen to spend their weekend at an outdoor show - which tells you everything about their priorities. They arrive looking for ideas, inspiration and practical guidance on how to get their family outside more often.
The outdoor habits formed in childhood tend to last a lifetime. Reaching families at this show is not just a short-term sales opportunity - it is a chance to build brand loyalty with the next generation of outdoor consumers.
Everything under one roof
The Family Adventure area brings together hands-on activities, expert advice and the best in family outdoor kit - creating a show experience that parents and children enjoy together.
Family kit and gear showcase
Backpacks, boots, waterproofs, tents, sleeping bags and family camping equipment from leading outdoor brands. Parents can compare, handle and ask questions - with children alongside to help choose.
Taster activities and skills sessions
Hands-on activity areas where children and families can try climbing, navigation, bushcraft and more. Designed to inspire confidence and give brands a live demonstration environment that is impossible to replicate online.
Expert advice and talks
Sessions from outdoor educators, family adventure bloggers and activity providers covering everything from choosing first hiking boots to planning a family wild camping trip. High dwell time around exhibitors.
Adventure travel and destinations
Holiday operators, national parks, activity centres and family adventure travel brands connect with parents actively planning their next outdoor holiday - domestic and international.
Nature and wildlife discovery
Inspired by the section's 2027 champion Steve Backshall, a dedicated nature and wildlife area introduces children to the natural world through interactive displays, expert rangers and wildlife organisations.
Family clubs and community
Walking groups, junior outdoor clubs, Scouts, Guides and youth activity organisations showcasing opportunities for families to get involved beyond the show. A community hub that drives post-show engagement.
Who you'll reach
OutdoorXpo Family Adventure visitors are active, motivated and ready to invest in their family's outdoor life. Here is what our visitor survey tells us about the audience you will be speaking to.
Secure your stand at the UK's leading outdoor consumer show.
Connect directly with thousands of families ready to invest in outdoor adventure. Showcase your products in a hands-on environment, inspire the next generation of outdoor enthusiasts, and build the kind of brand loyalty that starts young and lasts a lifetime. Enquire today for full details on packages, stand sizes and pricing.