Where Every
Trail
Begins
Put your brand at the centre of the UK's hiking community.
Our Hiking Visitor Profile
A dedicated space for hiking brands to connect and convert
The Hiking area is designed to give brands a clear route to engage with an active, purchasing outdoor audience. This is where hiking brands can:
- Showcase products within a relevant, activity-led environment
- Demonstrate performance in real-world scenarios
- Connect directly with consumers planning and investing in their next trip
- Position themselves alongside leading retailers, partners and credible voices in the category
Visitors arrive with intent. They are researching equipment, comparing options and looking for trusted advice. By bringing retail, content and live environments together in one place, the hiking area allows brands to move beyond display and into meaningful engagement.
The result is a more focused and effective setting, where product discovery, understanding and purchase happen together.
The Hiking area is structured to bring together product, expertise and real-world application in one place. Brands sit alongside retailers, content and live environments, allowing visitors to explore equipment within a dedicated hiking setting.
Footwear & Apparel
Visitors can try on footwear on a dedicated indoor test terrain, with leading brands including Merrell, Salomon, Berghaus and Scarpa on hand with expert fitting services.
Destination & Route Planning
Visitors can explore Britain's National Trails, iconic long-distance routes, and hidden gems with National Park representatives and tourism bodies guiding their next walk.
Gear & Navigation
Visitors can get hands-on with the latest lightweight packs, GPS devices, trekking poles, and safety gear — testing the kit that will make their next expedition safer.
Expert-Led Workshops
Visitors can join practical sessions on navigation, wilderness first aid, weather reading, and Leave No Trace principles — delivered by qualified mountain leaders.
Health & Wellbeing
Visitors can hear from sports physiologists, GPs, and wellbeing coaches on the science behind walking for mental and physical health.
Sustainable Hiking
Visitors can discover eco-conscious brands and conservation initiatives, and learn how they can help protect the landscapes they love.
Who You'll Reach
Our Hiking visitors are active, passionate, and ready to invest. Here's what our visitor survey tells us about the audience you'll be speaking to.
This is not a passive audience. Visitors arrive having already decided to invest — they are comparing products, seeking expert advice, and ready to buy.
Post-show surveys consistently highlight visitors wanting greater brand and product variety — representing a direct opportunity for new exhibitors entering the space.
What Brands Say
"This was our third year exhibiting at the OutdoorXpo, and honestly, it was the best one yet. The calibre of attendees felt noticeably improved, which led to some really great conversations across the show. The layout and overall flow worked far better than in previous years, making the whole experience smoother and more enjoyable. It was a brilliant platform for launching our SS26 products, with lots of genuine interest from proper outdoor consumers. For us, it's hands down the best outdoor consumer event in the calendar, and the ROI was the strongest we've seen across all three years. We're already looking forward to being back again next year."
Daniel Jones — Head of Sales, Terra Nova
Exhibit in the Hiking Section
Secure your stand in the UK's most visited outdoor consumer show. Connect directly with tens of thousands of passionate hikers, showcase your products in a hands-on environment, and grow your brand in front of the audience that matters most.
The Bigger Picture
For context, here's how the UK walking and hiking sector sits within the broader outdoor market.