Where Every Trail Begins
Put your brand at the centre of the UK's trail running community.
View the FloorplanOur trail running visitor profile
A dedicated space for trail running brands to connect and convert
The Trail Running area is designed to give brands a clear route to engage with an active, purchasing outdoor audience. This is where trail running brands can:
- Showcase products within a relevant, activity-led environment
- Demonstrate performance in real-world scenarios
- Connect directly with consumers planning and investing in their next race or adventure
- Position themselves alongside leading retailers, partners and credible voices in the category
Visitors arrive with intent. They are researching kit, comparing options and looking for trusted recommendations. By bringing retail, content and live environments together in one place, the trail running area allows brands to move beyond display and into meaningful engagement.
The result is a more focused and effective setting, where product discovery, understanding and purchase happen together.
Everything under one roof
The Trail Running area brings together product, expertise and real-world application - alongside retailers, content and live environments visitors can explore in a dedicated setting.
Footwear & apparel
Visitors can try on trail-specific footwear on a dedicated indoor test terrain, with leading brands including Salomon, Inov-8, Hoka and Altra on hand with expert fitting services.
Expert talks & coaching
A packed programme of sessions from elite athletes, coaches and physiologists covering race preparation, nutrition, injury prevention and technique for technical terrain.
Route & Race discovery
Visitors explore Britain's best trail routes and race series, with National Park representatives, race organisers and route specialists guiding their next adventure.
Navigation & skills
Hands-on workshops covering map reading, GPS use, and off-road safety - ideal for runners progressing to longer, more technical routes in the mountains and fells.
Nutrition & fuelling
Sport nutrition brands showcase trail-specific gels, bars, hydration systems and recovery products with live demos and advice tailored to distance and intensity.
Community & events
Running clubs, race series and local trail groups connect with visitors. Discover upcoming events and enter your next challenge on the spot - the community buzz is real.
Who you'll reach
Our Trail Running visitors are active, passionate, and ready to invest. Here's what our visitor survey tells us about the audience you'll be speaking to.
Secure your stand in the UK's most visited outdoor consumer show.
Connect directly with tens of thousands of passionate trail runners, showcase your products in a hands-on environment, and grow your brand in front of the audience that matters most. Enquire today for full details on packages, stand sizes and pricing.
The bigger picture
For context, here's how the UK trail running and wider running sector sits within the broader outdoor market.